Hyperautomation – Buzzword or the Future?

Markus Blomberg

Markus Blomberg

Markus är specialist på datadriven marknadsföring med fokus på innehåll, innehållsstrategi, SEO, leadgenerering och automation. Van att arbeta nära komplexa B2B-erbjudanden, där budskapet behöver nå både tekniska och affärsorienterade beslutsfattare. Styrkor i struktur, analys och att omvandla kunskap till konkret kommunikation som driver affär.

2025-08-27
4 min

Automation is nothing new, but the concept of Hyperautomation is appearing more frequently in discussions about the future of IT and business development. Is it just another buzzword - or a real shift that will affect how companies work with digitalization and efficiency improvements going forward? In this post, we clarify what Hyperautomation really means, how it differs from regular automation, and why it might be relevant for you.

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What is Hyperautomation?

Hyperautomation is a broad strategic shift and a forward-looking technology trend. It aims to use a comprehensive approach to find as many automation opportunities as possible and automate them in the fastest and best way possible. The goal is to have as few manual steps as possible.

The concept of Hyperautomation describes how you use modern technology to automate multiple IT and business processes. The strategy is intended to both identify and automate processes, thereby making them more efficient. To succeed with Hyperautomation, modern tools, solutions, and technologies such as Artificial Intelligence, Machine Learning, Robotic Process Automation, and LCNC platforms (low-code/no-code) should be used.

The difference between Hyperautomation and automation

The difference between automation and Hyperautomation can seem unclear. Automation refers to performing a repetitive task without manual intervention. This typically occurs on a smaller scale and involves solutions designed to handle individual tasks with the goal of increasing efficiency, reducing human effort, risk of errors, and costs.

Hyperautomation, however, is about using multiple automation tools to scale up the automation initiative generally. Think of Hyperautomation as large-scale automation and process automation that scales up automation across the entire organization by combining multiple techniques.

Also, don't confuse Hyperautomation with Intelligent Process Automation (Intelligent Automation), which is a technology platform that uses tools like RPA, AI, and machine learning to mimic human analysis and decision-making in complex processes. Intelligent Automation can be part of the broader hyperautomation strategy.

Is Hyperautomation relevant for you?

People tend to overestimate trends in the short term and underestimate them in the long term, but is Hyperautomation a trend or is it a new future reality and something to strive for?

Hyperautomation was popularized as a concept in 2022 and was highlighted by Gartner as one of the ten most important technology trends. Gartner even emphasizes that it could be crucial for companies' survival.

According to Grand View Research, the hyperautomation market is expected to have an annual average global growth rate of 16.5% during the years 2022-2030. Hyperautomation is relevant. It's more about at what pace and to what extent your company or organization can automate.

You might think that your company or organization is far from "Hyperautomation" and you're dealing with a multitude of other challenges in a complex IT environment. To achieve quick business benefits and make the right choices, it might be a good idea to start with one automation. This makes it easier to build a case for more.

Tip!

Starting with the manual process or processes that cause the most pain can also be a way forward if you don't (for example) want to take on the trouble of calculating, explaining, and taking responsibility for TCO, ROI, and common KPIs for the entire hyperautomation initiative internally. Something that tends to be a challenge. Many initiatives don't deliver the expected value.

Low-code and AI

Multisoft has a customer satisfaction rating of 4.7 out of 5 after completed implementation projects. For more than 30 years, we have worked based on the motto "We ♥ automation" and developed our low-code platform Softadmin®. With Softadmin, business and IT can together quickly go from idea to finished system, without long development cycles or extensive coding. This means that tailored solutions can be delivered in weeks instead of months and easily scaled up when needs grow.

For many organizations in a hurry to explore AI, this is an effective way to get started. When low-code is combined with AI functions that analyze data, identify automation opportunities, or make decisions, a quick path into hyperautomation is created. This provides early business benefits while reducing technical debt.

Examples can be solutions for reading and analyzing CVs, PDFs, receipts, annual reports, or automated data comparisons. Which process in your business would you automate first?

Get started with Hyperautomation

  • Several steps can help you navigate your hyperautomation journey. These steps include:
  • Gather insights about processes, workflows, and environment. Use process mining or requirements gathering to analyze how existing processes work, where gaps, delays, and bottlenecks exist, and identify opportunities for digital process automation. Just starting to think about a more full-scale "Hyperautomation" can provide a good overview of processes and automation opportunities.
  • Good choices of processes/tasks are workflows and tasks that are repetitive, rule-based, and time-consuming. A common approach in this step is using solutions or partners that use process data to identify potential areas for improvement.
  • Identify structured and unstructured data and other inputs needed to perform the processes.
  • Anticipate outcomes in terms of efficiency and return on investment.
  • Create cross-functional teams where IT and business work together, step by step, with clearly defined goals. IT contributes with technology and governance, business with process knowledge and priorities.
  • Determine which automation platform and automation technologies best meet the needs. Different automation requirements need different automation solutions. These can be a single technical solution for a simple task or workflow. Or a combination of several automation techniques for more complex requirements.
  • Low-code or no-code technologies, which use a graphical user interface for configuration, can be introduced to simplify the automation process and provide faster implementation (5-20 times faster with Multisoft).
  • Automate.

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